Mobile and the .mobi domain

Many people wonder whether it’s important for them to put their mobile website under the domain .mobi. For example, if you are XYZ Company, it’s possible to purchase the domain www.xyzcompany.mobi. The .mobi domain was created a few years back with the intention of becoming a standardized way to classify mobile sites. However, it’s never really caught on. In fact, as more and more websites are adapting to mobile, most are using their primary website domain (for example, www.xyzcompany.com) as their mobile domain.

There are situations where it makes sense to purchase a .mobi domain, such as to keep a competitor from claiming it. But for most companies, it’s not worth the extra money and effort.

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